Why senior citizens and lower income groups use smartphones MORE than other groups.
Senior Citizens and Apps
interestingly enough, the senior community uses smartphones and tables MORE than they use computers. Why? Because iPads and tablets are easy to hold on the couch, they feature big buttons, and all they require is pushing those big buttons with a finger. Desktop computers on the other hand require tight control of a mouse, sitting upright at a desk, and straining to see a monitor with poor eyes. But, with mobile devices, seniors can simply sit on the couch (or in the pew) and navigate an app quite easily. Then, when you consider these seniors may be trying to visit your poorly formatted website on their devices, you could argue that you need a mobile app for seniors MORE than you need it for anyone else!
When considering the amount of free time and disposable money most senior shave, why you wouldn’t offer them an app with prayer resources and a shiny donate button is hard to imagine.
Low Income and Apps
Low income families will acquire smartphones BEFORE they will acquire a home phone, home internet, or home computer. The pricing model has shifted. Lower income groups are less likely to have desktop computers and home internet. They absolutely will have a smartphone with internet first because a smartphone provides them with a phone, internet, and a computer all in one for a very low price compared to buying all those things separately. You need a parish app for the low income families who only have smartphones and who don’t have home internet or home computers. Once again, you may need an app for this group MORE than you need it for other groups.
Busy Moms (Parents)
Most mothers are running around so fast they don’t have time to sit down at a computer. They are literally managing the business of family life from their phone. Carpool lines are when they catch up on connectivity. The idea that the average busy mom is sitting down leisurely at a desk checking out the parish website is quite unbelievable. And, when considering who volunteers and supports church activities the most, you would be crazy to not put a parish app on the phones of these busy, powerful, and influential mothers.
Senior Citizens and Apps
interestingly enough, the senior community uses smartphones and tables MORE than they use computers. Why? Because iPads and tablets are easy to hold on the couch, they feature big buttons, and all they require is pushing those big buttons with a finger. Desktop computers on the other hand require tight control of a mouse, sitting upright at a desk, and straining to see a monitor with poor eyes. But, with mobile devices, seniors can simply sit on the couch (or in the pew) and navigate an app quite easily. Then, when you consider these seniors may be trying to visit your poorly formatted website on their devices, you could argue that you need a mobile app for seniors MORE than you need it for anyone else!
When considering the amount of free time and disposable money most senior shave, why you wouldn’t offer them an app with prayer resources and a shiny donate button is hard to imagine.
Low Income and Apps
Low income families will acquire smartphones BEFORE they will acquire a home phone, home internet, or home computer. The pricing model has shifted. Lower income groups are less likely to have desktop computers and home internet. They absolutely will have a smartphone with internet first because a smartphone provides them with a phone, internet, and a computer all in one for a very low price compared to buying all those things separately. You need a parish app for the low income families who only have smartphones and who don’t have home internet or home computers. Once again, you may need an app for this group MORE than you need it for other groups.
Busy Moms (Parents)
Most mothers are running around so fast they don’t have time to sit down at a computer. They are literally managing the business of family life from their phone. Carpool lines are when they catch up on connectivity. The idea that the average busy mom is sitting down leisurely at a desk checking out the parish website is quite unbelievable. And, when considering who volunteers and supports church activities the most, you would be crazy to not put a parish app on the phones of these busy, powerful, and influential mothers.
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