Picture your typical parish family. They've sat down on the couch and they are surrounded by a plethora of iPads, iPods, tablets, and mobile phones. Each family member picks up a device. How likely is a family member to open the mobile browser, type in your parish website address (if they can remember it) and go check out your website? It is pretty unlikely they would take all these steps. And, even if they did, would your website offer them something different to do or see tomorrow or the next day? What would cause them to even think of your website in the first place?
On the other hand, picture a family member flipping through their phone's home screens looking for an app icon to push. Imagine now that your parish has a shiny little icon button right there on their home screen. Right there between YouTube, Facebook, and Instagram sits your parish app! And, when they click on your app icon, they are welcomed into a robust world packed with automatically updated prayers, videos, and resources to enhance their faith. They can make donations, sign up for events, check out the discussion board, and more. Even more amazingly, you can make their phones buzz with a push notification message causing them to close YouTube and go check out your message in your app. You can cause them to remember your app in a way that interrupts their other phone activities! What an unbelievable outreach tool!
The Power of a Reminder
The very presence of an app icon is a reminder to pray, a reminder to consider God, and a reminder to connect with your parish. The website is just an idea that must be sought out. The app, on the other hand, puts a stake in the digital ground that is their mobile device. The battle for your parishioners' attention during the week is right there on their phone's home screen. Like it or not, that is where their eyes are most hours of the day. We're giving you the opportunity to stake a claim of real estate on that home screen.
Do I even need a website?
Websites are important for out of town visitors and newcomers searching for local Catholic Churches. But, beyond these simple searches, your website probably isn't used very much. Your best bet is to have a simple website (that is also mobile friendly) teamed up with a robust mobile app.